Nitro cold brew is available from wholesalers in some markets in kegs. By 2020, Starbucks offered the beverage at more than half of its locations across the United States, making it a staple menu item. Starbucks introduced the beverage at 500 stores in the summer of 2016, preceded in the Los Angeles market by The Coffee Bean & Tea Leaf. The Ball Corporation issued a press release citing Cuvee as the first company to can cold brew in their widget cans and BevNet awarded Cuvee the Best Packaging Innovation, calling them “the first cold brew brand to market a nitrogenated offering” Stumptown and Cuvee began offering canned beverages with a nitrogen disc, a hollow piece of plastic compressed with nitrogen in order to pressurize the can, by 2015. Cuvee Coffee first offered nitro cold brew, on tap, at the Slow Food Quiz Bowl in Austin, Texas, August 14, 2011. However, Esquire gives credit to the draft coffee at The Queens Kickshaw in New York in 2011 as a predecessor. The process is said by Men's Journal to have originated in 2013 at craft coffee houses Cuvee Coffee in Austin, Texas and Stumptown in Portland, Oregon. Nitro cold brew was first offered at third wave coffee shops in the early 2010s, but the exact origin is disputed. Īdding nitrogen makes the coffee smoother and less bitter according to an industry analyst, the process "reveals the natural sweetness of the product and reduces the sugar requirement". Nitro cold brew is typically served chilled, without ice as to not damage the foamy top. This is a direct effect of nitrogen bubbles being smaller in size than those of carbon dioxide, resulting in a beverage with a thicker mouthfeel. Though most beers and soft drinks are infused with carbon dioxide, nitrogen is occasionally used, for example in darker stouts, resulting in a smoother finish. As the cold brew is poured, it is charged with nitrogen to give it a rich, creamy head of foam, similar to draft beer. Once the grounds are adequately steeped, the coffee is put into a room-temperature bottle or keg. Production of Nitro cold brew coffee begins with the making of cold brew coffee, a process that can take up to 24 hours.
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